The Ministry of Foreign Affairs says minister of foreign affairs trades red flag vehicle is to press central regulation
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The Ministry of Foreign Affairs says minister of foreign affairs trades red flag vehicle is to press central regulation
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Regard China as the oldest brand on car history, in going 55 years, because the government is purchased and red flag car is born, it is however in market competition repeatedly battle is defeated repeatedly, nowadays it can is government of have the aid of purchased revive once more?
It is it seems that making a group for the first car of coming Chinese60 yearsWarm field, become silent old red flag car reemerges in public eye shot.
On June 17, 2013, chinaThe Ministry of Foreign AffairsOfficial business of ministerial Wang Yi begins to use officer's car of red flag H7 with the car. Since officer's car purchased catalog to ask for opinion draft to release 2012, this is the China that knows at present top level official uses Chinese mainland publicly own brand officer's car.
The red flag H7 that just appears on the market by May 2013, also be the Chinese mainland that at present the quantity produces in own brand car a highest grade, belong to C class car. Mutual 3.0L of red flag H7 and 2.0T discharge 5 models of the quantity twice, price reachs four hundred and seventy-nine thousand eight hundred yuan for two hundred and ninety-nine thousand eight hundred yuan.
Red flag H7 still caused the attention of abroad media. Peng rich news agency cites if one analyses a personage, say, car market of China resembled be full of the forest of feral beast, the red flag resembles grown in artificial environment panda, unless have in its blood most the DNA of agile and brave, otherwise it survives hard come down.
Really, in 55 years of in the past, the official blood relationship of red flag car dithe best spring poold not give too much help on, in brutal market competition, it counts second life to hang a gleam of.
Nowadays, the officer's car with Chinese newest government purchases policy comprehensive apt is own brand, just made a red flag accident obtain " revive " opportunity. Red flag H7 has not appeared on the market, having enjoyinging " giant panda " pay —— becomes Abasi of president of French president Aolangde, Palestine to visit Hua Yingbin car, obtain the governmental officer's car such as Jilin province, Zhejiang province to purchase on 1000, the gift that still helps Fiji government as Chinese government.
With politics in all dancefree modern dining chairs
"The red flag that you see now, the red flag with the past is not one and the same completely any more. " in April 2013, on assembly line of car of platform of red flag H, an one steam personage is rightSouthern on the weekendThe reporter expresses. brass faucet
The story of the red flag only then in June 1958 end, the first automobile factory of Chinese (the first car of China showing a name group company, the following abbreviation one steam) make choice of with French Ximuka the car serves as chief source, develop homebred car.
One steam borrowsKelaisile
Car, break research, be in " by east wind, unfurl a red banner, build a limousine car to see Chairman Mao " below catchword, cite the strength of entire plant, spent 33 days of time merely, beat by hand gave the first sedan of Chinese, name " east wind " .
Subsequently, the configuration after this car small lot is produced is mixed to the leader central concerned ministries and commissions, those who become Chinese mainland to make is the earliest " government-owned car " , incognito for " red flag " .
Tailor-made on foundation of red flag car red flag inspects a car, it is the red banner the brand played deep impress more, rise for symbol of a politics. In September 1959, the first red flag inspects a car to send Beijing, for National Day 10 years of parade are used. After this, red flag car and knot of celebration of Chinese National Day leave the reason that indissoluble, wait with Deng Xiaoping, Jnorton internet antivirusiang Zemin, Hu Jintao have successively held the posts of Chinese top leader to decide case to be in together historical instant.
Although be in,trial-produce did all sorts of improvement to upgrade on car foundation 1958, the red flag car that manual mill type produces, still put in such and such quality problem, so that a reserve wagon follows even at the back of the red flag car of some leader, lest cause delay in work or business. Arrived on May 14, 1981, " People's Daily " published a stop production to make: "' red flag ' card limousine car because bad news oil is taller, halt production since this year June. Halt production since this year June..
Arrive from 1958 of stop production 1981, one steam accrete produces car of each model red flag 1540, at the same time accumulative total deficit 60 million yuan. In planned economy time, red flag order comes from a government to purchase entirely, red flag bicycle is 6000 yuan when cost lowest, was as high as 220 thousand yuan 1968, and price all iswatch case opener 40 thousand yuan for years.
This is generation red flag and politics in all the story of dance. And it revives once more next, as inseparable as portion of government-owned automobile body still.
Editor: Lin Xi
"Government-owned car " go into business
In April 1989, one steam restores the State Council and concerned department give an official limousine car produces red flag card. In those days red flag altogether produces 20 cars, send past Beijing to satisfy car of National Day husband.
After two years, one steam is made " restore red flag car to produce " decision. In introduceAo DiOn the 100 foundations that assemble project of guide of car of project, construction, use Ao Di the platform technology of 100 is made " small red flag " , the attempt marchs common official business uses car and personal spending market. On March 20, 1993, zhejiang saves farmer entrepreneur Wang Wen to work, bought the car of the first red flag that resumes production with personal standing, the personal spending market of red flag car is formal open.
After stop production is being spent before the red flag, officer's car market already the foreign capital brand that submissively let import. In Ao Di the small red flag of the production on 100 platform, 100 have quality and Ao Di difference, compete in officer's car market with its hard, roll out the product such as star of century of red flag Ming Shi, red flag in succession then, change business affairs to car, taxi, private market, but same Sha feather and return, be abandoned by market place.
Brand strategy is short of break, error of market fixed position, character closes nevertheless, each action can speak the red flag almost the sound of all sorts of criticism.
The red flag HQ3 that appeared on the market 2006, be based on imperial crown series Majesta of top class model, having bigger breakthrough than the product before, be expressed the great expectations that the red flag revives for a time. But as a result of core technology be short of break, cost house is difficult below, crop promotes hard, although later more the name depreciates for red flag flourishing age sale, still confront failure. 2011, achieve year of sales volume even 2 record.
Subsequently, project approving of project of car of platform of red flag H on August 26, 2010. Arrived on April 20, 2012, one steam holds news briefing of media of strategy of red flag brand in house of Beijing Diaoyutai state guest on a special trip, emphasize wanting to own core technology and completely own intellectual property. For this, one steam invested the resource with the most high grade group, project group 1600 people. Since the project is started, accumulative total throws charge of research and dharrison hot spring public poolevelopment 5.2 billion yuan, development L, H red flag of two old series is truckload product, formed can cover stage of C, D, E the development base of limousine car.
This year of the beginning of the year, industry letter ministry is released " official business of 2012 year Party and goverment officials chooses model catalog with the car (ask for an opinion to stalk of grain) " , outside the place train product besides extremely individual joint ventures, it is own brand model almost. To the red flag, officer's car purchased the opportunity of the market to come.
Of own research and development contend for
The H7 that appeared on the market in May 2013, in one steam in be being publicized external, belong to " completely own " . "Completely own " basically include: From the concept the design designs the own development of whole process to the project, have file of complete set data and experience to accumulate, own completely own intellectual property. The red flag is in core technology respect, have own V12, V8, V6 and engine of series of 4 crocks of pressure boost, and brand-new platform of electric, network, automobile body and inside and outside act the role of the chassis system of development, electron etc.
3 parts with the most important car are chassis, engine, gear-box. The engine of own research and development, it is the largest window of red flag H7. Exhibit in the Shanghai car April 2013 on, li Jun of director of center of technology of one steam group released one steam " research and development of engine of red flag series and applied achievement " . Perhaps be too pressing and outward bound reveals all these, in Li Jun's PPT, still appeared to let even a lot of more attendant the person looks not to understand " finite yuan of formula " .
Although one steam emphasizes chassis system,be brand-new development, but people is right this still open to question. On June 5, 2013, website of city of the car on the net " platform is come fromFeng TianOne's life experience of H7 of imperial crown red flag uncovers secret in the round " article, contrasting after red flag H7 and line of draw of 12 acting imperial crown pursue, point out, h7 and this car are very similar before B column, a column can overlap completely, maintain its automobile body and batholith to come by lengthen of the 12nd acting imperial crown.
Afore-mentioned views still are belonged to guess, and hand of red flag H7 from an organic whole 6 fast gear-box comes from Japan to love a letter is a fact however, this lets " completely own " the view called a discount. Nevertheless, transmission case is being bought outside is the practice of manufacturer of a lot of cars, the gear-box of model of abundant cropland part also collects self-love letter.
In automobile analyst Zhang Zhiyong looks, the car makes a trade already more and more modular, what consumer pays close attention to is car function, quality, concern with own that's all right. He to south the reporter expresses on the weekend, own research and development and market position do not have direct connection actually.
Nevertheless, for car of own to accumulating the China that lose brand, master truly only and promoted research and development capability, ability changes the image in consumer memory slowly. Particularly right for the red flag brand that having experience of a chain of failure, this are attached most importance to especially should.
Officer's car, illicit home car?
In the forum of red flag H7 that is in the home of the car, already two netizens announced the respective exercise that shift a car, two people are 85 hind car advocate, happen to coincide what the gthe most popular watch casesround mentions this car to obtain is tall turn round to lead.
So young car advocate also perhaps be in of one steam unexpected. From the point of a series of signal that before appearing on the market, release, red flag H7 advocate make officer's car market, so that a lot of people guess it,meet far from to social put on sale. On July 15, 2012, red flag H7 holds a quantity to produce get offline ceremony, one steam did not hold a press conference, be led related Jilin province only and reporter of Xinhua News Agency is attendant.
Occupy coverage of network of one steam official additionally, on July 6, 2012 - 8 days, one steam held car of series of red fspring poollag of office of the state central to taste ancient bronze mirror to meet in boreal Dai He, give priority to with H7, come from hair of general office of procuratorate of court of countrywide the Chinese People's Political Consultative Conference, top people, top people, the State Council, country to change appoint, more than 150 leaders of more than 60 branches such as ministry of science and technology, industry letter ministry, the Ministry of Public Security, censorial ministry and honored guest attend.
Although H7 is in the stake of the first pace that the red flag revives on officer's car body, but apparent it also sees this market is limited, can't support the development of a brand. In H7 appear on the market on the news briefing, One steam car
Zhang Xiaojun of sale company general manager says, "Current an any products want to do big, must want to succeed in private market. What when accordingly the red flag is developed, face is private market and official market. " Zhang Xiaojun ever wasOne steam masses
Ao Di sells career ministry to carry out vise general manager.
Zhang Zhiyong to south the reporter expresses on the weekend, the foundation of demonstrative effect of government-owned car market is, car quality should assure to do not have a problem. In addition, the red flag forms to be able to last even the ability of research and development.
But before narrate one steam personage to tell south on the weekend reporter, one stthe most popular north face shirtseam interior is long-standing the problem that research and development and production are out of line, assessment of technical center performance and car company do not have direct correlation, the process that brings about a technology to be changed into the product is so not smooth; And the product research and development of technical center dominant, be out of line badly with the market.
What appeared on the market in April 2012 is compact model car Ou Lang is a real case. After August 2012, sales volume of this carthe most popular norton internet antivirus month drops to 100 or so, some 4S inn even a month does not sell give, come out for a time the information that one steam wants to abandon Ou Lang.
This the red flag revives the project is drive in each fall god-given to cooperate with efficient collaboration, but fail to solve this one problem from the mechanism. The lesson before happens likewise possibly on red flag body, "Perhaps be a red flag this the last chance that this brand of 55 years old revives. " before narrate say of one steam personage. (origin: Southern on the weekend)
Editor: Lin Xi
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